The Push winâ€™s Backcountry Magazineâ€™s â€œEditorâ€™s Choice Awardâ€ and the Cadence receives Transworld Snowboarding Magazineâ€™s â€œGood Wood Award.â€
The Arbor Collective is proud to announce that its 2009/10 womenâ€™s snowboard collection has received two major honors. Backcountry Magazine has named the Arbor Push as the winner of their prestigious â€œEditorâ€™s Choice Award,â€ while the Cadence has received Transworld Snowboarding Magazineâ€™s â€œGood Wood Award.â€
â€œThis is great for the Arbor Collective,â€ says co-founder, Bob Carlson. â€œOn the heels of the Draft winning Outside Magazineâ€™s â€˜Gear Of The Year Awardâ€™ and SnowPress and SIAâ€™s â€˜Innovation Award,â€™ these two additional awards add tremendous weight to the success story of our new design team and strategy.â€
Backcountry Magazine’s â€œEditorâ€™s Choice Awardâ€
According to the Backcountry editorial staff, the Push performed extremely well at the annual Backcountry snowboard test, held in March at Crested Butte, Colorado. This popular womenâ€™s snowboard received outstanding tester response, exceptionally high scores, and category-leading overall performance. â€œAs the backcountry snowboarding publication in North America, we donâ€™t make endorsements frivolously, and the Arbor Push stood out in an incredibly strong field,â€ says the Backcountry editorial staff. The complete review of the Push can be found in the September Backcountry Gear Guide.
The Arbor Push
The Push was designed for women who surf mountains. A structural bamboo topsheet, directional shape, and enhanced flex provide energetic initiation, reliable control, and the ability to express a clean line in every condition. All the freeride finesse a rider needs to reach the limits of her big-mountain chi.
The Push Artist Collaboration With Yoskay Yomamoto
Yoskay Yamamoto is a self-trained illustrator born and raised in Toba, Japan who moved to the United States at the age of 15. Yamamotoâ€™s distinct style is based on a combination of two different cultural backgrounds including nostalgically blending pop-iconic characters from his new western home with traditional and mythical Japanese elements from his Asian heritage. Yamamotoâ€™s urban pop art is a perfect fit for the natural components and design elements that come together to create the Arbor Push.
Transworld Snowboarding Magazine â€œGood Wood Awardâ€
The Arbor Cadence topped Transworld Snowboardingâ€™s womenâ€™s over $400 category beating out several top name brands in their annual snowboard test held in April at Breckenridge, Colorado. Here is what a few of the testers had to say:
- â€œGood pop, great flex for smooth butters. Dankies! P.S. I think I ollied super highâŽ¯highest of the day!â€
- â€œSurprisingly fun and flexy board. Nice flex longitudinally and laterally.â€
- â€œI really like this snowboard. I felt like I could press pretty well, and it was also poppy enough.â€
The Arbor Cadence
The Cadence is designed for women who take a park-inspired set of skills to the whole mountain, a no compromise directional-twin that supports spin tricks, rail sessions, and slope style cruising. A structural birdâ€™s eye maple top creates a fun disposition, light-touch initiation, and lively return.
The Cadence Artist Collaboration With Sylvia Ji
Sylvia Ji was born and raised in San Francisco, California, where she received her BFA at the Academy of Art University. Jiâ€™s work encapsulates an alluring beauty that is cutting-edge and a nod to time-honored technique. Her paintings are symbolic reflections of herself, portraits of people she knows or nameless faces set in a landscape of fleeting and decaying beauty. Sylvia Ji released the piece that graces the top of the womenâ€™s Cadence in her 2008 collection titled Por Vida. Arbor felt that was the perfect match for the temperament of the new Cadence design.
ABOUT THE ARBOR COLLECTIVE: Arbor was founded in 1995 on the assertion that solutions to many of todayâ€™s most difficult snow, skate, and apparel design challenges exist in the natural world. For 14 years, Arbor has built on the belief of replacing environmentally harmful materials with ecologically based, natural alternatives. Arborâ€™s goal is to create a higher level of function and relevance in the most responsible way possible. The end result must be improved style and performance, with significantly reduced impact on the environment. â€œWe all need clean air to skate, clean water to surf, and snow to rideâ€¦â€